the cheetah

We have often been asked, “Why the cheetah?” Apart from the fact that I, personally, absolutely adore their beauty, elegance and grace, the cheetah characterises so many of the features we want to pass on to clients.

The cheetah doesn’t roar – and isn’t aggressive. Its style is to purr and, if necessary, to hiss! Its survival depends upon its ability to respond to changed circumstances immediately – because of its capacity to make quick and sudden turns.

However, in general, cheetahs move steadily and stealthily. Running at full speed for any long period is impossible because they “overheat”. Therefore they choose their position and moves carefully and strategically.